Diploma in Marketing Management

The Diploma in Marketing Management builds on foundational knowledge to develop applied, organisation-level competency in managing marketing functions across a business. The programme deepens learners' understanding of strategic marketing planning, including market research, segmentation, targeting, and positioning (STP), and develops practical skills in campaign planning, brand management, and marketing communications at the departmental and organisational level.

Learners engage with consumer behaviour analysis, digital marketing strategy, and marketing performance metrics, applying these tools to realistic organisational scenarios. The programme also introduces the relationship side of marketing — customer relationship management (CRM), sales-marketing alignment, and the role of leadership in building a customer-centric culture — reflecting the balance between the analytical side (data, research, metrics) and the relational side (customers, brand, engagement) of marketing practice.

Case studies are drawn from retail, hospitality, FMCG, and service-sector organisations, giving learners exposure to how marketing principles apply across diverse industries relevant to the Sri Lankan economy. On successful completion, graduates are equipped for roles such as Marketing Executive, Brand Coordinator, or Digital Marketing Officer, and are eligible to progress directly into the Higher Diploma in Strategic Marketing and Business Excellence.

Entry Direct
Applicants who satisfy any ONE of the following are eligible for direct entry, without requiring the Certificate:

·       G.C.E. Advanced Level (any stream) with a minimum of two passes.

·       G.C.E. Ordinary Level with six passes including Mathematics and English, together with relevant work experience.

·       No formal educational qualification, provided the applicant has a minimum of two years of relevant work or business experience, subject to review by the PABM Advisory Committee.

·       Entrepreneurs, business owners, or self-employed individuals with practical experience in a marketing-related, sales, or customer-facing capacity.

·       A recognised Certificate in Marketing, Business Management, or a related discipline from another institution.

·       Any other qualification deemed equivalent by the PABM Campus Academic/Advisory Committee.

Entry Completion
Students who have successfully completed the Certificate in Marketing Management at PABM Campus, with the required minimum pass grade, are eligible for direct progression into the Diploma in Marketing Management without further entrance assessment.

Entry RPL
Applicants who have previously commenced a diploma-level or equivalent programme in Marketing, Business Management, or a closely related discipline at another recognised institution, but did not complete it, may apply through Recognition of Prior Learning (RPL). On submission of academic transcripts, course syllabi, and supporting documentation, the PABM Advisory Committee will conduct a proper evaluation of the applicant's existing level of study and determine the appropriate point of entry into the Diploma programme, and the specific course units required to be completed in order to satisfy the full Diploma requirements.